Top Explainer Video Examples That Actually Work

Ever visited a product page hoping to find a quick description and found yourself more confused? This happens more often than many businesses realize.

People want answers right away. They don’t want to sit, break down the information to understand what a product does.

This is why explainer videos are a valuable marketing tool. They transform ideas into simple, and engaging stories.

Research indicates that 91% of consumers watch an explainer video in order to gain more knowledge about a product or service before buying it.

It means, a good explainer video can explain a product, answer FAQs, and engage in less than 2 minutes.

In this blog, we will discuss some of the best explainer video examples, their importance and why businesses still use them.

What is an Explainer Video?

An explainer video is a short video that is used to explain a product, service, process, or idea in an easy manner. Instead of providing excessive information, it helps explain a message using visuals, story and easy language.

It’s like skipping the confusion!

Visitors don’t go through longer product pages. They hop on videos that are easy and discuss the importance of the product in it.

In explainer videos examples, you will find animations, screenshots, even motion graphics. Whatever format you use, the goal remains the same; to make it sound like a voice to help users.

Why People Respond Better to Video Than Long Explanations?

Nobody has time to go through number of content. They land on one video or a blog and if they don’t find it helpful, they leave.

According to a study, people remember 95% of a message from watching a video, and only 10% from reading a text.

This is where explainer videos come it, making lives so much easier. It does not only contain movement, images, and sound but has a story, a purpose to explain.

Without explainer videos, people don’t waste time imagining how a product works, but see it in real life action.

It also has a very human aspect. A great explainer video is more of a conversation than a presentation.

It responds to questions that the viewers haven’t asked yet! That’s one of the many reasons why businesses continue to invest in explainer video examples that make ideas easy to understand instead of difficult.

What Makes a Great Explainer Video?

Not all explainer videos are successful. Some are aesthetically pleasing but confusing. Others are informative but not engaging.

The aim of a great explainer video is to clearly state a point or concept. Let’s discuss what works behind an exceptional explainer video.

Keep the Message Clear

One of the top mistakes businesses can make is trying to convey too much information in one go.

If you want to add features, tools, benefits, technical details, and company history in one video, it will be too much for it to take in!

Any good explainer video has one message. They respond with one question, “What should people remember after watching this?”

If the message is clear, viewers will not only understand it faster, but store more information.

Share a Story People Can Relate To

Individuals relate to situations they know. That’s why it’s common to see many successful videos begin with a common problem.

Perhaps the team is having a problem with constant e-mails or it seems difficult to make an appointment.

Viewers pay attention to a situation when they can see themselves in it. Story helps to establish familiarity and familiarity helps to establish connection.

Use Visuals to Support the Message

Good visuals should help to make things easier to understand, not harder. The best use of animation, live footage, graphics, and screen recordings is when they complement the message being explained.

Consider a scheduling platform, such as Calendly. It might take many paragraphs to read and understand. Once you see someone book a meeting, it’s easy to see how it works.

Always Leave a Clear Next Step

No matter how good the video, it still requires direction. Once the viewer grasps the message, they should have an idea of what to do next. This may be a free trial, demo call, a website visit, or a learning opportunity.

With no direction for the next step, viewers might leave with interest and confusion. Nothing happens with an interest if there’s no call to action.

Best Explainer Video Examples That Actually Work

Not all exceptional explainer videos are flashy. Some are simple with the purpose to make people understand in no time.

Below are some of the best explainer video examples according to the brand message, audience and product.

Gong Turns Product Knowledge into A Story

The main focus of it to explain how sales teams can get better insights into customer conversations through data.

It doesn’t overwhelm people with technical explanations, but creates a simple flow which works as guide of a real workday.

There are clean visuals and a message in sync with those visuals that explain each idea. You will also see brand trust signals which are to instill trust without disrupting the story.

The pacing is slow to make viewer appreciate the idea as it develops.

The key to its effectiveness is that it does sound like sales pitch and more about how to get things done in a smart way.

Slack Uses Humor People Remember

With Slack, it’s another story. It is a software tool but if you look at the explainer videos, there is more humor and story rather than information about technical features.

This is why a lot of businesses are using Slack to communicate with their colleagues.

The video shows an exaggerated example of a messy team conversation that viewers can relate to.

As the plot develops, Slack is introduced as the solution to the problem. The switching over does not seem forced as the problem is familiar. Then there is also humor which keeps things light and clear.

Clarity doesn’t require a serious tone. At times, the message appears memorable when it is conveyed in a light and relatable manner.

Dropbox Makes Complex Ideas Simple

It is one of the best explainer video examples which explains about cloud storage in an easy and clear manner. It works especially for those who haven’t used it before.

Rather than taking time to explain technicalities, it uses simple visuals to show how files move, get synced and available from anywhere.

No overloading, only a gradual explanation of how the product works in the real world.

The tone is casual and familiar, taking away any of the sense of complexity. This is why even people unfamiliar of it can get along with it as well.

Google Gemini Makes AI Feel Human

One of the things that many AI video tools don’t excel at is explaining complex technology easily. Google Gemini’s explainer videos do that.

It does not overwhelm the viewer with technical details but shows real people in real environments, either writing, learning, and solving issues.

When the video explains how a product can better user experience rather than what’s there under the hood, users find it supportive. That’s how Google Gemini feels like a helpful assistant in daily tasks.

Other than being useful and innovative, it aids in clarity which means it takes users through practical step-by-step method to explain anything.

Dollar Shave Club Is All About Personality

This is one of the best explainer video examples that explain how personality can completely transform the face of the brand. The video is not professional, but full of humorous, and honestly. This is what most viewers engage to.

It begins with a simple concept, explains why costly razors are waste of money. Instead of explaining features, the video has a human touch.

It walks viewers through the concept; makes it sound more like a good life tip than an advertisement.

The goal of it is to make the product memorable. This kind of emotional connection that brings about long-term brand recognition.

It also explains that people are not seeking information, they want to feel something.

Explainer Video Styles & Real-World Use Cases

There are many different ways to voice business concepts. Some products need emotion while others need clarity. Before choosing any style, one needs to know about all the different video styles out there.

These are also some of the best explainer videos that modern brands use today.

Animated Explainer Video Examples

The animated videos are another most popular format that helps to make abstract ideas visual and easy to follow. They do not use real footage but instead use illustrations, movement and story to explain how something works.

Dropbox and Headspace are good examples of animated explainer videos that cut away the jargon and provide visual storytelling.

For example, Dropbox explains how files move in and out of their device, without needing a technical explanation.

This style is ideal for SaaS tools, digital platforms and services with no physical product to showcase. It lets brands concentrate on concepts and not interfaces.

The best thing about animated explainer videos is that they provide clarity. Instead of overthinking, viewers just watch the process.

Product Explainer Video Examples

Product videos are those that explain the actual functioning of a product in real life. Rather than writing about features, they show viewers the benefit in a visual way.

Some of the best product explainer video examples are Dyson and Samsung, where the product is put in action rather than just described.

People can easily understand the value of product when they see it how it efficiently works in the video. For example, an explainer video showing how a vacuum can fit into open spaces as well as closed.

People wants to witness product efficiency. They want to see it to get rid of any uncertainty. So, if you have a lifestyle or an electronic product to display, show its value visually in real life.

SaaS Explainer Video Examples

Often, software may look way too technical to handle. With a lot of features, dashboards and other options, users find software extremely difficult to use.

For this very reason, we have SaaS explainer video examples available. Examples like Ahrefs, Notion, and Monday.com focus on highlighting actual workflow instead of complicated features.

For example, Monday.com particularly shows how teams can visually plan projects to make complex workflows look easy and organized.

There is Notion as well which explains how one can use different tools in one place without going to three different locations.

Rather than describing what the software does, it explains how it can help improve user’s workflow.

Whiteboard Explainer Video Examples

These kind of videos explain how hand drawn visuals can ideas in a step-by-step manner. They are more like sketching the idea on the spot rather than a preplanned advertisement.

These are mainly used by educational sectors, mainly to simplify or break down complex processes.

In whiteboard explainer videos, simplicity matters a lot. This is the only way to remove distractions and make the narrative clear and ready for viewers to understand.

Different business sectors also make use of whiteboard videos to add clarity in their creative approach. To simply educate and impress without too much effort.

Motion Graphics Explainer Video Examples

They are used to add a modern look to videos. With motions, be it in the form of text, design or animations, the videos look upgraded.

The two brands using motion graphics explainer video are Toggl and Twilio. They make use of motion ideas and data to explain systems in an easy way.

Other than these two, different tech, and finance companies also use motion graphics to engage instead of confusing viewers.

The key in motion explainer videos is balance. Everything must be organized so that the users understand the purpose or the message easily.

Why Script Structure Is More Important Than Visuals?

But despite the fact that the visuals engage, script still decides whether the message will resonate or not.

With visuals but without proper video structure, the concept behind the video will disappear.

A good script adds purpose to a video. It leads viewers step by step, from problem to the solution.

This is how things are done in real life as well. You have a problem, you identify it, find solution to it and then seek for that solution.

The solution could be in front of you but if you don’t know the issue, you can’t use it. So, without a proper flow, even the most amazing explainer videos fail to capture the audience.

The Structure of an Explainer Video Script

It is extremely important to focus on the script rather than the quality of visuals. Even the best explainer video examples are ineffective when the message isn’t clear or is poorly structured.

A good script will gently lead the viewer from confusion to understanding, without any pressure. It is simple, natural and focus on a simple and single point.

Do not try to impress using complex words but impress with the idea, duration and easy comprehension.

Hook: Start With Something Familiar

All good scripts start with a hook that is believable. It is typically something the audience is already familiar with in their lives.

For example, ‘Still wasting a lot of time switching between tools to manage tasks?”

This kind of hook works because it is clear and state a genuine problem. It will make viewers feel like that the video is going to discuss the issue.

Do not sell here but explain!

Problem: Show What’s Not Working

After the hook comes the issues. Here, you will discuss the issue that the users might face a lot.

For example, discussing a common issue that most teams face, such as poor communication, poor workflow, and unable to update.

The idea here is not to elaborate, but to be accurate. If they see their own problems within the message, then will engage further.

This is the most common part of many best explainer video scripts. Here, you build an emotional connection with viewers.

Solution: Present the Product Naturally

After stating the issue, present solutions in a simple way. Do not overcomplicate here because they are looking for easy get-outs. Explain how your product can solve their issue without being too technical.

For example, “Introducing TaskFlow, an easy workspace to keep everything tidy in one place.”

The script is not discussing features but results. It is not important to talk about the number of tools here but how the tools can change their lives.

This is one of the best way to maintain momentum on value, rather than complexity.

Add CTA: Guide Viewers Toward Action

The viewer is already familiar with the issue and have found the solution. Now it’s time to make them covert. Being pushy is not going to let your explainer videos convert.

A call to action must feel like a part of the story and not an interruption. For example, a CTA like, “Check out the simplicity of your workflow in just one click” feels brief, smooth and understandable.

Call for them, make it sound natural instead of direct pitch.

Types of Explainer Videos

Every business has a unique approach which they use to describe the nature of their business. Depending on how complex the idea is or how audience would love to see it, there are different formats available.

There is no single right or wrong way to create an explainer video, it is the use of the right style to convey the right kind of message.

Animated Explainer Videos

This type of animation make use of illustrations, movement and storytelling to convey ideas in a simple and visual manner. They are particularly valuable when the product being shown is intangible like an app, platform or digital service.

This style is useful as it makes abstract concepts visual and comprehensible. Therefore, many animated explainer video examples are utilized by SaaS companies and technology brands that must help explain complex workflows.

Product Explainer Videos

These are used to explain the products in real world conditions. They don’t need to explain too much, instead they show the product in action and let the viewer understand the value of that product.

This is often found in tangible goods such as electronic devices, tools, or consumer goods. When the product explainer video is strong, it is easy to imagine using the product, so that the trust can be built quickly.

SaaS Explainer Videos

In software products, it’s important to give a little more clarity, as sometimes it can be overwhelming at first. SaaS videos explain the tool without overwhelming the viewer with technical information.

Examples of good SaaS video explainer examples are provided based on the workflow and not features. They demonstrate ways in which the software makes a task easier, faster, or more organized.

Whiteboard Explainer Videos

These are simple videos with drawings and step-by-step explanations of ideas. The style seems as if someone were sketching out a concept as it happens.

This format is best suited for an educational or training situation or a process explanation where clarity is more important than design.

Whiteboard explainer video examples are effective because they keep the attention on the idea and do not distract the attention with visuals.

Motion Graphics Explainer Videos

They are a more refined and modern approach that includes moving text, shapes and animation. Brands that wish to have a clean and good composition often resort to them.

It is a common type of style in sectors such as finance, technology, or analytics. In many motion graphics explainer video samples, the data visualization helps to make the information more comprehensible while avoiding overloading the viewer.

Why Businesses Use Explainer Video Services

Having great visuals is not enough to make a strong explainer video. You need proper a plan for it as well as other skills. This is one of the main reasons why a lot of businesses hire professional services.

One of the reason is time because making of an effective explainer video takes time. When you hire services, you can focus on making the product better rather on working on marketing it.

Another reason is quality. Professionals know how to turn a complex idea into simple video that engage.

Lastly, a properly strategized explainer video will definitely work as it is created on the basis of understanding, engagement, and conversions.

How to Choose the Right Explainer Video Style?

There is nothing trendy about selecting the right video style. It’s all about clarity, audience behavior and what it is you’re trying to explain.

Even the best examples of explainer videos are only effective when the format is the right one for the message.

Focus on the Audience First!

Every viewer has a different taste and each one sees the same thing differently.

Even a good idea can fall on deaf ears if the message is communicated in a way that your audience does not connect with.

Match The Style with Your Product

It is not necessary to apply the same style to all products. For physical products, the best way to demonstrate is to let it do the work. For software, the best way to explain is with screens. When it comes to abstract ideas, animation or visual storytelling is a better approach.

The best explainer video examples are always a match made in heaven. The style is in tune with the message rather than dominating it and the video comes across as natural.

Keep Product Complexity in Mind

If your product is simple, then your video shouldn’t be complicated. In the case of a complicated product, eliminate steps, don’t add them to your explanation.

One of the most frequent mistakes that businesses make is overcomplicating a video. The purpose is not to display everything, but rather, what is important.

Think About Budget and Production Needs

Some styles will take longer; more design and editing. Other types can be made quickly and with little resources.

Depending on what a company can afford to sustain over the long haul, they may opt for animation, live action, or motion graphics.

Just because an explainer video is not the most expensive doesn’t mean it’s not the best.

Concentrate On What the Viewer Should Know

In the end, it’s all about style and it’s just a tool. What’s really important is understanding. When a viewer can describe your product back to you after the video, the style has been accomplished.

Conclusion

The secret behind modern explainer video examples is not only design or story, it’s intention. Each second is designed to get rid of confusion. This is one of the reasons why products stand out.

If you have your own product video to make, say less in it, but say better! Most of the times, a video with a clear message, a situation that viewers relate to and a structured script is better than flashy or disorganized flow.

After all, people don’t necessarily remember everything they see. They recall the information that helped them gain insight.

Looking To Put Your Idea on Video?

If you’re finding it difficult to explain a product or service, use explainer videos for it. Use this explainer video guide or contact Motionbees for explainer video services to make fun to watch and easy to understand product videos.

No confusion. No overload. Just pictures that explain who you are and your significance.