Understanding What Is A Video Sales Letter?

Marketers in the 80s wish they had the tools and technologies we have at our hands to generate leads and increase conversions. One such medium that is changing the marketing game is the video sales letter.

VSL is making the jobs of marketers around the world much easier. There’s no denying video is more engaging than text.

That is why VSL is becoming a popular medium as it resonates better with consumers looking for info on a product before buying it.

So, how does the VSL work its magic on consumers and get them to pull out their wallets to buy a product faster than they can say “Jack Robinson.“?

To find out all the answers, let’s discuss what is a VSL in this blog. So, without any further ado, let’s get right into it.

What is a Video Sales Letter?

A VSL better known as its full form of VSL meaning: “video sales letter” is a video created for digital marketing purposes.

The video format is used to promote a product and attract viewers, which eventually gets them to buy the said product or service.

The VSL includes adding visuals, 3d animation, voiceovers, and on-screen text to create a video copy that can deliver a catchy sales message.

As you know, copy is queen, content is king and a VSL is the best of both worlds.

The VSL works in the same manner as a traditional sales letter, albeit the format is that of a video. The VSL is mostly used in digital places, like websites, landing pages, social media channels, and digital ads.

What is the Purpose of a VSL?

The sole purpose of the video sales letter is to generate leads and convert browsers into buyers by showcasing the value of a product.

This medium is proving to be a cost-effective method to get leads by barely spending a buck. The goal is simple:grab attention, attract viewer’s interest, and get sales.

More so, the VSL marketing tactic is allowing firms to increase their conversion rate which in turn is increasing their bottom line. So, it is safe to say that this tool is the one to have in your inventory.

It is among the many mediums that marketers use to market their brand or product. And as per Statista’s report “Last year in 2024, marketers spent well over US$191.3 billion in digital video ads.”

What is the Benefit of a Video Sales Letter?

The VSL video at its heart is a water well in terms of benefit. The more you can pull and get from it, the more you will have.

It is as simple as that. That is why the benefits that VSL brings to the table are in abundance as well.

Therefore, let’s look at some of these benefits:

• Increased Engagement and Conversion Rates: Videos get more eyeballs than plain old static text. That’s why VSL makes the most of this chance to capture attention, hold viewers‘ interest, and get higher conversion rates.
• Builds Trust and Credibility: Seeing a real person or a product builds trust and credibility much better than a simple text can.
• Showcasing Products in Action: Images more often or not fail to capture how a product works and solves problems. This chance is taken by VSL to show the product in full action.
• Create a Better Emotional Connection: Videos are more effective than texts when it comes to delivering emotions and creating a connection with the audience,

What are the Elements of a VSL?

 

A video sales letter is made up of 4 main elements. These elements are key to an effective sales copy that can work its magic on the viewers and get them to put money on the table as soon as they see it.

Let’s take a look at these elements:

1. Catchy Script:

   A script that is written to a T and can clearly articulate the value proposition of the product to grab the viewer’s attention.

2. Good Visuals:

   The VSL must have engaging and aesthetically appealing visuals and an on-screen text that takes the VSL to a level above and enhances the sales message.

3. Clear Audio:

   A VSL must have crystal-clear, crisp and professional voiceover audio that is easy to understand by listeners.

4. Strong Call to Action:

   The VSL must have a clear and concise call to action that encourages viewers to take out their wallets and put their money where it’s worth.

How to Create a Video Sales Letter?

The VSL is created like a written sales letter. However, writing a high-converting VSL involves following the VSL structure. Before you begin scripting your VSL, make sure your structure is right.

What is a VSL structure, you might ask? Well, a VSL has a plain and clear structure that makes it so effective when it comes to getting sales.  So, let’s look at this structure step by step:

Steps for Creating VSL

These steps form the structure of what is a VSL funnel for a well-curated VSL:

• Step 1:First things first, you will need a strong headline that grabs attention right out of the gate! A solid and catchy heading is the first thing put to the test in the sales funnel. So make sure your heading immediately attracts the viewer’s interest.After all, a VSL is a copy at its heart and has been turned into a PowerPoint presentation.
• Step 2:This is where you put your mind to work and get creative with your words. Here you will write a catchy and interesting long-form sales script. However, you must make sure that the script you write is relevant to the product.Here’s a pro tip: Address pain points by identifying and acknowledging the problems or challenges the viewer might have.That way, you can raise the curtain and bring your product or service to the center stage as the Best Solution to their problem.Within the script, you will need to build trust and credibility with the viewers. You can do so by establishing the value and reliability of the product.More so, when you showcase the product’s value proposition with your script, your VSL can sit well with the viewers.A script that is written to a T and can clearly articulate the value proposition of the product to grab the viewer’s attention.More so, you must showcase the product’s value proposition with your script so that your VSL can sit well with the viewers.

• Step 3 Drive Action with a Clear and Compelling Call-to-Action3:

            Now you will need to close your script with a clear-cut call-to-action. And make sure you are as direct as you can get with the CTA.

            Your CTA is all about inspiring action. A clear CTA will encourage viewers to take action, such as making a purchase.

            Make sure you do not leave anything to chance, because if you do, it will never get done.

            So, when you are selling a product, make sure you tell people exactly what they need to do step by step.

            Whether it is clicking a certain button, visiting some page, or doing whatever, you need to state it in your CTA! A direct CTA is what gives a boost in sales, trust me.

• Step 4: Before you wrap up your VSl, you will need to add a voiceover to it. When you are adding it, make sure that your voice is crystal-clear, and sounds professional. This is so that every listener can easily understand it. It is worth keeping in mind that a clear voiceover VCL separates itself from the ones that do not put emphasis on audio quality.
• Step 5: The fifth and final step is to compile everything and convert it into a presentation.You can choose to go with any slide-by-slide presentation of your choice whether it is a Microsoft PowerPoint or a Google Slides Presentation.Once you are done converting the slide-by-slide presentation, you can give yourself a pat on the pack.But remember, creating aVSL is just the start, reaping the benefits is the true work.So, fold your sleeves because once the VSL goes live, you will be flooded with solid leads. Get busy and get ready to convert leads.

What Tools Do You Need to Create a VSL?

You might come across other VSL and go like wow “that video must have some glossy production.” That is how most people think when they see a well-produced video. But the truth of the matter is, most of the time, those videos are not produced by a big production team.

People make a great explainer video with just their smartphone cameras. So if they can make a good video without a dedicated production team then why can’t you? The point here is that the main selling point is your script.

And if you nail that and get it to what you call “picture perfect” then you do not need to fret about anything else. And yes, don’t be intimidated by that “glossy production” of a video. Also, if you do happen to have the resources and a nice production team, then all is well and good.

But if not, then you can make do with your laptop camera or even turn on your smartphone camera and get to work. You can easily do slides and screencasts with the assets you have at your disposal.

Keep in mind that authenticity and genuineness are way more attractive than the flashy props you see on screen. As for the VSL tools, you can use a handful of software to record your presentations.

Some of the top VSL software include ScreenFlow and Camtasia. This software helps you record, edit, and save the video.

The final version will be your Video Sales Letter. But if you want to sweeten up things a bit, then you can add B-roll or full-motion graphics with the software and make your VSL truly stand out.

Why Choose MotionBees to Create Your Video Sales Letter?

If you are one of those successful firms that have more money than time, or a startup that is fairly new to the marketing scene, either way, you might not want to get in the hassle of creating a VS.

Then in that case you can leave that job to us. We, MotionBees, are video animation professionals.

Our team of expert video animators and designers have 3D and 2D animation skills and expertise like no other. We excel in creating videos for all sorts of purposes and channels.

So, if you want to make a Video Sales Letter to market your service or product, you can partner with MotionBees and watch leads flood in thanks to the VSL.

Wrapping It Up

That is all we have to discuss for today folks! We hope you got an idea of what is a VSL with this blog as we tried to explain VSL in the best way we could. Also, by now you must have understood the benefits that VSL brings to the table.

It is safe to say that VSL is a great marketing tactic. It helps you showcase your product to get leads and in turn convert them to sales. So, if you are thinking of creating a VSL for your product, then you can consider MotionBees for the job. Until next time, goodbye and have a nice one!